Sandy Hook Promise Glorifies Mass Shooters With New Back-To-School PSA

In a back-to-school PSA so disturbing you’d think it was made by the school shooters themselves, Sandy Hook Promise shows how the anti-gun community capitalizes off of fear and does not care about unintended consequences.  The TV ad was premiered Wednesday on the TODAY show.

The purported goal of the PSA video is to encourage people to learn the signs of would-be school shooters so they can help stop them before they start, a noble goal.  But digging deeper into their website, it is clear they are simply another anti-gun nonprofit as they parrot similar claims that have been called out by even NPR when citing the number of school shootings that happen each year, and they are pushing for dangerous Red Flag ERPO laws like was recently passed here in Colorado. Nowhere is it mentioned that Connecticut already HAD a Red Flag law in place when Sandy Hook happened.

The perverse video, which begins with students showing off their newest back to school essentials, quickly turns dark when a school shooting begins and suddenly those back to school essentials are used to defend and save lives by soon-to-be victims. It ends by simply telling viewers to visit the Sandy Hook Promise website, but undoubtedly triggers a deep and unnecessary fear in parents, teachers, and especially students.  I personally would never let my children watch it, and would be furious if they saw it elsewhere.

WATCH IT HERE

School shootings are unusual, horrifying and dramatic – which is exactly why they get so much media attention.  According to FactCheck.org there have been 64 deaths from school shootings between the Sandy Hook tragedy in December 2012 and the end of 2018. This includes not just mass school shootings, but “students who died after being shot on school grounds, during school hours or after, being shot on college campuses—or at student housing—where they were enrolled for classes.”

Students are 370 times more likely to die in a car accident travelling to or from school than they are to die by firearm at school.

In addition to the unnecessary and distressing emotion this video aims to evoke, I must question if it would have the opposite effect on a could-be-school shooter who will undoubtedly be the first to watch it over and over and over, enjoying every moment, fantasizing about what “could be”.  The video portrays exactly what drives certain students to commit such atrocious acts.  They get off on the fear instilled in their fellow classmates and teachers.  It depicts the emotion potential school shooters are wanting to elicit from their victims.  So does glorifying it in a $100,000+ production video do more harm than good?  What happened to “no notoriety”?

Evan Todd, a Columbine High School shooting survivor and spokesman for Bullets Both Ways, had this to say in response to the PSA video:

“Policies and security protocols that leave gaps in protection are not acceptable any longer. Ignorance nor apathy will protect our schools. There are ways to prevent and there are ways to defend. We should demand both.”

There are evidence based solutions that prevent and stop school shootings.  There are policies that fuel potential shooters while leaving our kids and teachers defenseless.  And then there is crap like this which serves to do nothing good.  It breeds unreasonable paranoia, re-traumatizes victims, and acts as school shooter porn.  It is completely irresponsible.

 

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